A real business story, unpacked in a newsletter.
In every issue: the story, the news behind it and what to change in your company.
Issue No. 01: Three men could not join the company. Free, in a 3-minute read.
In 1982, a banker handed 16% of his company to an engineer, with one condition about three men in his own family...
The engineer accepted.
Stories you already know, seen from the inside.
You read it in three minutes.
Each issue fits in a coffee break. No detours, no jargon.
You see the news behind it.
The story of yesterday explains what is happening this week.
You leave with three actions.
At the end, what to change in your company, ready to do this week.
Who it is for
- Owners and partners
- Managers and directors
- Startup founders
- Investors and people who want to invest
If you make decisions in your business, this was written for you.
Every issue starts with a sentence that stops halfway...
Then comes the tension, the context and, only at the end, what to do in your company. It is always the same structure, in five pieces.
The story
The sentence that stops halfway, the tension and only then the context.
The news
What happened this week and why it is the same story.
The model
The idea behind it all, in two sentences.
The number
The one number that explains it all.
What this changes in your company
The value at the end: three actions for you to take this week.
When his turn came, Belmiro did it differently...
Get issue No. 01 and find out what he did.
Who writes itI am Leo Paulo and I write Desmonta.
I tell the best business stories in the world every day. I help brands reach CEOs and decision makers in Portugal. And I build the bridge between investors and the best funds.
I am co-CEO of Bitalk, the biggest ecosystem of entrepreneurship and business content in Portugal: podcast, roundtable and new content on YouTube, TV and social media. That is over 300 episodes, over 2,9 million plays, over 100 million views a year and 385 thousand followers. According to Bitalk's own figures, 44% of its LinkedIn audience are company owners and C-suite.
Always with the new episodes.
Desmonta is the story in writing. Follow me for everyday business stories and follow Bitalk to listen to and watch the conversations.
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Everything you need to know before subscribing.
What is Desmonta?
Desmonta is a free newsletter. Each issue takes one real business story, shows the news behind it and ends with three actions for your company.
How much does it cost?
Nothing. Subscribing is free and you can cancel whenever you like.
How long does each issue take to read?
About three minutes.
Who writes it?
Me, Leo Paulo, co-CEO of Bitalk. I tell real business stories on LinkedIn, TikTok and Instagram as Leo Entrepreneur.
How do I cancel?
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Yes. Use the contact page and choose "Commercial and partnerships". Sponsored content is always labelled as such.