I tell the best business stories in the world every day. I help brands reach CEOs and decision makers in Portugal. And I build the bridge between investors and the best funds.

Also known as Leo Entrepreneur · Leonel Paulo · @itsleoentrepreneur

Data from platforms, as of 3 November 2026.

My story

I am co-CEO of Bitalk, the biggest ecosystem of entrepreneurship and business content in Portugal: podcast, roundtable and new content on YouTube, TV and social media. That is over 300 episodes, over 2,9 million plays, over 100 million views a year and 385 thousand followers. According to Bitalk's own figures, 44% of its LinkedIn audience are company owners and C-suite.

When I was at university, I knew I wanted to escape the traditional system and start my own business. I studied Marketing and Corporate Communication and worked at Starbucks to save money and begin my entrepreneurial journey. Seven months later, I left. With some experience in sales and customer experience, I believed I was ready and launched my first digital businesses. I sold physical products, infoproducts and services, all exclusively through social media.

Today I do the same at Bitalk, but with more scale, more audience and more and more know-how. Desmonta grew out of that: take a business story you already know, show the news behind it and tell you what to change in your company.

My career

1. BitalkCo-CEO · Apr 2026 to presentExecutive Director · Jun 2025 to Apr 2026Digital Marketing Executive · Oct 2023 to Jun 2025The biggest ecosystem of entrepreneurship and business content in Portugal, with over 300 episodes, over 2,9 million plays, over 100 million views a year and 385 thousand followers.
2. OW VenturesMedia Partner · Feb 2026 to presentA fund management firm regulated by the CMVM, the Portuguese securities regulator. I connect investors to where the future is being built.
3. Angels WayAngel · Sep 2024 to presentA fully regulated venture capital fund that works like a DAO (decentralized autonomous organization). It raised €1.2M from over 400 business angels to invest in 20 startups based in Portugal.
4. Olisipo WayMarketing Executive · Oct 2023 to presentA community of companies where we created, co-created or invested in over 60 pre-seed startups and traditional businesses. It is not a typical VC fund.
5. ComudelSocial Media · Sep 2023 to Mar 2025Social media, marketing and communication in service of Comudel's mission: align incentives, kill bureaucracy and empower entrepreneurs.
6. StarbucksBarista · May 2022 to Dec 2022, Lisbon

Career as shown on my LinkedIn, as of 3 November 2026.

Tocha's personal brand

Besides my work at Bitalk, I am responsible for Tocha's personal brand (@therealtocha): I create his content and manage the brand. Tocha is the main face of Olisipo Way, Angels Way and Comudel, and a host of Bitalk. So growing his personal brand and visibility was part of Olisipo Way's marketing strategy.

When I started, Tocha had about 16 thousand followers across all networks, LinkedIn included. Today his personal brand generates about 20 million impressions and has about 45 thousand followers on LinkedIn alone. On the other networks (Instagram, Facebook, TikTok, YouTube and X) that is about 35 million impressions and close to 59 thousand followers.

Figures provided by platforms, as of 3 November 2026.

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Work with me

• Brands. I help brands reach CEOs and decision makers in Portugal, through Bitalk and Desmonta.
• Investors and funds. I build the bridge between investors and the best funds.
• Press and talks. Tell me what you have in mind.

Talk to me →

My brands

Bitalk

Bitalk is the biggest ecosystem of entrepreneurship and business content in Portugal. On the podcast, Tocha and José Serra host guests who share real experiences, wins, failures and useful ideas. On the Roundtable, four specialists debate the present and future of an industry.

How Desmonta works

• The story. The sentence that stops halfway, the tension and only then the context.
• The news. What happened this week and why it is the same story.
• The model. The idea behind it all, in two sentences.
• The number. The one number that explains it all.
• What this changes in your company. Three actions for you to take this week.

Each issue is independent and the sponsor does not decide the content. Sponsored content is always labelled as such.

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